BE and e-Radio Announce Partnership
First complete solution for RDS today and HD Radio data tomorrow

Quincy, IL and Toronto, Ontario - Broadcast Electronics Inc. and e-Radio Inc. announced today a new partnership in support of RDS (radio data systems) and HD (high definition) Radio™ data applications.

HD Radio technology transmits digital audio and data alongside existing AM and FM analog signals, allowing listeners to enjoy crisp, high-quality sound on their radio. Using RDS, listeners also receive a variety of additional information on display screens such as song titles, artist names, traffic updates, weather forecasts, sports scores, and more.

The partnership joins Broadcast Electronics’ experience in radio frequency and content management with e-Radio Inc.’s text service and media delivery applications.

“This joint partnership leverages our expertise and theirs in ways that neither companies could do separately,” commented Ray Miklius, vice president for Studio Products, Broadcast Electronics.

"e-Radio Inc.’s partnership with BE provides the catalytic synergy to harness and harvest the potential from many years in research,” said Jackson Wang, president of e-Radio Inc. “Look for exciting capabilities to come from this collaboration."

By combining its efforts with e-Radio, Broadcast Electronics is able to offer the industry’s first fully complete datacasting solution for RDS today and HD Radio tomorrow. The resulting product is Broadcast Electronics’ Radio Data Dimensions, a new data management software suite to be unveiled at the National Association of Broadcasters’ Show (NAB 2004) next month in Las Vegas.

In addition to RDS eight-character identifiers and 64-character text of title/artists, promotional messages, advertiser IDs, traffic bulletins, and Amber alerts, the software suite includes support for HD Radio’s secondary program channel services such as Tomorrow RadioSM. Radio Data Dimensions also provides bandwidth provisions for navigational system data downloads to tuners. All functions and user controls for the software suite are accessible from a Web-browser content management tool.

About Broadcast Electronics (www.bdcast.com) Broadcast Electronics, Inc. is a global leader in the design, manufacture and sales of broadcast automation systems, radio frequency transmitters and remote broadcasting equipment for the worldwide radio market. The company has been a pioneer in development of many of the leading technologies, including broadcast automation systems, FM exciters and high power FM transmitters.

About e-Radio (www.e-radioinc.com) e-Radio Inc. is an industry leader in broadcast based data applications. Innovative technical solutions are applied to traditional radio broadcasting infrastructure to facilitate advanced mobile digital applications. e-Radio Inc. provides data delivery enabling products and services to radio stations in North America. Many of these installations are providing digital public service information, such as real time song titles, weather, traffic, and news bulletins.